Connecting Spanish Wine with Key Markets
USA Buyer & Media Trips
A Strategic Opportunity for Spanish Wine Producers
Looking to position your wines in the U.S. market and generate real business opportunities?
At Pallet Portal, we organize professional trade and media trips tailored for Spanish wine regions. These missions are designed to give international visibility to wineries and appellations of origin, while facilitating direct contact with key decision-makers in the U.S. wine industry.
Regions like D.O. Navarra have already done it successfully — now it’s your turn to take advantage of this unique opportunity to present your wines to the world.
What Are Inbound Trade & Media Missions?
Inbound trade and press missions are a strategic tool to connect Spanish wineries with the U.S. market.
Unlike traditional promotional activities abroad, this model brings U.S. buyers and media directly to the source, allowing them to experience wine in its true context.
These visits allow participants to:
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Get to know producers and their wines firsthand.
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Understand the terroir, identity, and sustainability of each region.
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Build authentic business relationships that go beyond what a trade show can offer.
Pallet Portal handles everything—from guest selection and customized itinerary planning to full logistical coordination. The goal: to build a direct bridge between Spanish producers and the U.S. market.
Strategic Selection
U.S. importers and media are carefully selected based on profile, commercial alignment, and market potential.
Comprehensive Mission Organization
We manage everything end-to-end: flights, accommodation, local transportation, translation, and promotional materials.
Tailored tastings and winery visits
Customized visits with time set aside for one-on-one meetings between buyers and winery teams.
Cultural and gastronomic experiences
Activities that connect product, territory, and values, offering visitors a deeper understanding of the region.
Bilingual professional support
A bilingual team is present throughout the experience to ensure smooth communication and coordination.
Post-event coverage
We provide media coverage and commercial follow-up to maximize the impact and long-term results.
What Do We Offer at Pallet Portal?
We design and execute turnkey trade missions tailored to the needs of each wine region.
Benefits for Wineries and Wine Regions
These initiatives allow participants to gain international visibility, strengthen their brand identity, and generate real opportunities for import and long-term collaboration.
How Inbound Trade & Media Missions Work
Strategic Planning
Tailored selection of participants
We carefully match U.S. importers, distributors, and media professionals with wineries based on commercial alignment, market potential, and regional focus to ensure high-impact visits and productive meetings.
Immersive Experiences
On-site visits, tastings, and personal connections
During the mission, visitors tour selected wineries, take part in guided tastings, engage in conversations with winemakers and export teams, and experience the wine culture in an authentic and enriching setting.
Ongoing Commercial Follow-Up
Turning introductions into
long-term business
After the mission, direct communication continues between wineries and U.S. professionals. Many visits lead to actual import deals, media coverage, and lasting business relationships.
Request Access to Our Network
Are you a winery or wine region aiming to reach the U.S. market?
Or a U.S. buyer, importer, or wine journalist looking to discover top-quality producers from Spain and Portugal?
Apply to join Pallet Portal — a curated platform connecting approved members through buyer & media trips, tastings, and strategic promotions.
Access is granted to vetted members only. Once accepted, you will be able to complete your profile and participate in relevant opportunities.
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