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USA BUYERS VISIT – NAVARRA 2025

An immersive trade mission connecting U.S. importers with the winemakers of D.O. Navarra, showcasing Garnacha and Rosado wines from Northern Spain.

Mission Objective

The 2025 Buyers Mission was designed to strengthen the commercial presence of D.O. Navarra in the U.S. market. This initiative focused on introducing American importers and distributors to a curated selection of wineries producing high-quality Garnacha and Rosado wines. The goal: foster long-term partnerships and elevate the visibility of Navarra’s terroir-driven wines in key U.S. regions.

Project Scope & Services Provided

The success of the 2025 Buyers Mission was the result of a comprehensive and personalized approach, designed and executed by Global Bridges LLC / Cinco Sentidos – Food & Wine Marketing. The work included:

  • Analysis of winery needs to identify the most suitable U.S. buyers

  • Selection of participants based on their commercial profiles and winery goals

  • Strategic grouping of buyers and wineries for optimized matchmaking

  • Design, planning, coordination, and full execution of the mission

  • Creation of personalized invitation letters and campaign materials reflecting D.O. Navarra’s new positioning

  • Development of a dedicated website on Pallet Portal USA, with individual pages for each participating winery

  • On-site support including interpretation, logistics, and cultural guidance

  • Full travel management: flights, accommodations, meals, and transfers

  • Organization of a full-day B2B session (16 wineries x 7 buyers)

  • Post-trip follow-up and relationship support

U.S. Participants:

Seven U.S. buyers were carefully selected to align with the strategic export goals of the participating wineries. Representing a mix of regional and national distributors, each participant brought expertise in Spanish wines and a proven interest in Garnacha and Rosado styles. The buyers were divided into two groups based on their portfolio profiles and volume capacities:

Grupo Garnacha – Limited Production, Organic Focus

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  • Alchemy of the Spirit (Miami, FL)
    Focused on family farms and organic/natural wines.

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  • Por Que No Selections (San Francisco, CA)
    Specialist in Spanish wines, emphasizing small producers and indigenous grapes.

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  • New England Cellars (Connecticut & Vermont)
    Represents organic wineries in multiple states with retail and direct-to-consumer channels.

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Grupo Rosado – Medium-High Production Focus

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  • Allora Wine Group (Pittsburgh, PA)
    Experienced in PLCB sales; focused on large-volume, quality-driven selections.

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  • Cardel Imports (Charleston, SC)
    Importer of vermouths, sherries, and wines with deep Spanish focus.

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  •  Duran Imports (St. Louis, MO)
    National U.S. importer with a strong retail and restaurant network in 50 states.

MISSION ACTIVITIES & KEY OUTCOMES – 2025

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B2B Kick-Off Session – June 10


All 7 buyers met with 8 wineries in timed 20-minute sessions. These tastings gave buyers a complete overview of the full group of 16 wineries participating in the mission.

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Winery Visits – June 11–13​

Team Garnacha – Wineries Visited:​

  • Bodega Tandem

  • Pago de Larrainzar

  • Manzanos Campanas

  • Bodega San Martín

  • Bodega Ochoa

  • Bodega Coduvina

  • Bodega Ubeta

  • Faustino Rivero Ulecia

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Team Rosado – Wineries Visited:​

  • Emilio Valerio

  • Castillo de Monjardín

  • Señorío de Sarría

  • Máximo Abete

  • Marco Real

  • Inurrieta

  • Marqués de Montecierzo

  • Príncipe de Viana & Finca Albret

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B2B Session Wineries (not visited but met on Day 1):
Each group met with the 8 wineries they didn’t visit, ensuring every buyer connected with all 16 producers.

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Total Wineries Involved:
Castillo de Monjardín, Coduvina, Emilio Valerio, Faustino Rivero Ulecia, Inurrieta, Manzanos Campanas, Marco Real, Máximo Abete, Montecierzo, Ochoa, Pago de Larrainzar, Príncipe de Viana & Finca Albret, San Martín, Señorío de Sarría, Tandem, Ubeta

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Key Outcomes:

  • Over 100 wines tasted

  • Multiple buyers noted immediate interest in follow-up

  • Strong feedback on wine quality, sustainability, and export readiness

  • Increased visibility of Garnacha and Rosado wines in the U.S. market

Testimonials

U.S. Importer, Florida
"The quality of the wines and the hospitality were outstanding. Navarra is definitely a region we’ll be working with moving forward.”

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Distributor, California

“I discovered producers with a clear identity and market-ready wines. Garnacha and Rosado from Navarra are truly exceptional.”

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Midwest Buyer

“Professional, well-organized and impactful. We’ll be placing orders soon.”

 

 Interested in Future Trade Missions?

Pallet Portal coordinates targeted trade initiatives that connect Iberian wineries with key players in the U.S. wine industry, fostering long-term export opportunities.

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Join our next inbound mission or request details about wineries from D.O. Navarra.

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📬 [Contact us today] – We’d be happy to connect you with top-tier producers and meaningful opportunities.

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