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Navarra Inbound Media Mission – USA Media Visit 2024

From July 1–5, 2024, Navarra welcomed two leading voices in U.S. wine media for a curated press mission aimed at deepening editorial understanding of the region’s wines, terroirs, and renewed identity.

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Organized by Global Bridges LLC / Food & Wine Marketing and commissioned by the D.O. Navarra Regulatory Council, the program was crafted to foster authentic storytelling, generate media coverage, and elevate Navarra’s visibility within the U.S. market.

Mission Objective

This inbound press mission was designed to raise awareness of the Navarra Denomination of Origin among U.S. wine media and influencers. The visit focused on showcasing the region’s terroir diversity, native grape varieties, and the freshness and authenticity that define Navarra’s wines—especially its Garnacha and rosado styles.

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Beyond tasting and touring, the mission aimed to generate favorable editorial content while reinforcing D.O. Navarra’s updated branding in the U.S. Through immersive storytelling opportunities, the mission strengthened the narrative behind Navarra’s wines as expressive, sustainable, and culturally rooted.

Participating U.S. Journalists

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Charlie Arturaola

Wine communicator, presenter, and co-producer of The Duel of Wine, The Master of Wine, and The Ways of Wine (Netflix)

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  • TikTok: @charliewines140

  • Instagram: @CharlieWines

  • 9.3K followers

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Erik Segelbaum

Advanced Sommelier and contributor to Tasting Panel and Somm Journal Named one of Wine Enthusiast’s Top 40 Under 40

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  • Instagram: @erik4wine

  • 6.9K followers

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Mission Activities & Editorial Engagement

The five-day itinerary was curated to inspire editorial content through hands-on learning, deep cultural immersion, and personal connection with Navarra’s wine community.

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Highlights included:

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  • Opening day in Olite, with a historical tour and welcome tasting at the 16th-century Convento de los Frailes

  • Visits to 12 wineries across key subregions: Baja Montaña, Valdizarbe, Tierra Estella, Ribera Alta, and Ribera Baja

  • Tasting of over 150 wines, with emphasis on Garnacha and rosado, as well as native varietals and organic/sustainable practices

  • Dinner tastings featuring wines from both visited and non-visited producers, broadening editorial exposure

  • Visit to EVENA (Navarra’s Wine Research Center), with presentations on innovation, vine recovery, and sustainability

  • Cultural excursions to Pamplona and rural Navarra, blending history, tradition, and modern identity

  • In-depth conversations with winemakers, agronomists, and experts, providing direct source material for media coverage

  • Full bilingual support and seamless logistics for a distraction-free content creation environment

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Expected Outcomes

  • Development of original features, interviews, blog posts, and social media stories

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  • Amplification of D.O. Navarra's visibility in U.S. trade and consumer-facing media

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  • Potential integration of Navarra wines in future seminars, podcasts, tasting panels, and articles

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  • Strengthened brand positioning for D.O. Navarra within influential U.S. editorial channels

Interested in Covering Future Media Missions?

Pallet Portal organizes exclusive press trips that connect top U.S. wine media with dynamic Iberian wine regions—offering immersive editorial experiences designed to inspire meaningful storytelling.

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Join our next media mission or request press materials from D.O. Navarra.

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📬 [Contact us today] –We’d be happy to assist with interviews, winery access, and tailored content opportunities.

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