Navarra Inbound Trade Mission – USA Buyers Visit 2023
Navarra welcomed six key U.S. wine importers for an unforgettable week of connection, culture, and commerce.
Mission Objective
The primary goal of the trade mission was to connect wineries from the Navarra Designation of Origin with high-potential U.S. importers and distributors, creating real business opportunities and increasing international visibility for Navarra wines. Through curated tastings, site visits, and personalized networking sessions, the initiative aimed to establish lasting commercial relationships and highlight the diversity, quality, and innovation of Navarra’s wine offerings.
Beyond business, participants immersed themselves in the rich history, cultural heritage, and unique terroir of the region, strengthening both personal and professional bonds. The experience offered a comprehensive understanding of what makes Navarra special, adding depth to the story behind every bottle.
U.S. Participants:
Six importers and distributors from across the United States took part in the mission:
Splurge Distribution
Texas
Jam Selections
Michigan
Williams Corner Wine
Virginia, Washington D.C., Maryland
North American Beverage
Connecticut
Worldwide Beverage Selections
Massachusetts, New Hampshire, Maine, Rhode Island
Five Grapes LLC
New York, New Jersey, Washington D.C., Virginia, California, Maryland
Key Outcomes – 2023
Tangible commercial results and follow-ups:
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All importers expressed plans to add at least one Navarra winery to their portfolio.
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A group shipment (grupaje) was organized to streamline distribution across multiple states.
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Sample requests and ongoing commercial conversations were initiated immediately post-visit.
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Wineries that stood out to buyers included: Otazu, Monjardín, Tandem, and Montecierzo
Conclusion:
This mission confirmed that Navarra is a rising star in the international wine scene, offering high quality, authenticity, and strong export potential.
Testimonials
The 2023 Navarra trade mission impressed U.S. buyers, who gained a deeper appreciation for the region through immersive experiences, standout wines, and meaningful connections.
“An unforgettable trip. Otazu’s Pago line and Monjardín’s sparkling wines were showstoppers.”
— Mario Berry, Splurge Distribution – Texas
“This was eye-opening. I truly understand Navarra now.
Tandem’s Inculome left a lasting impression.”
— Tucker Flythe, Williams Corner Wine – Virginia
Interested in Future Trade Missions?
Pallet Portal coordinates targeted trade initiatives that connect Iberian wineries with key players in the U.S. wine industry, fostering long-term export opportunities.
Join our next inbound mission or request details about wineries from D.O. Navarra.
📬 [Contact us today] – We’d be happy to connect you with top-tier producers and meaningful opportunities.